Launching the latest brewer across North America in bilingual creative with national TV, event, digital and social promotion.
French TV for the Quebec market
Experiential Activation in Toronto
Driving registrations, we created an online game based off our TV commercial. In a Simon Says style game, players tapped cups to unlock prizes with high scores.
Digital banner and display ads drove traffic to our interactive game.
During the holiday season, we created an interactive storefront that surprised and delighted mall goers as they shopped. The interactive display was a chance for people to play and then instantly win a discount which they could use to immediately purchase a new brewer at the shop next door. This innovative media buying and retail collaboration was a daring new way to drive purchase intent.