Halmar x New Jersey Devils

This is a case study in collaborating with partners. The trust that has been established over the past 2 years has grown the business for Halmar and also helped achieve New Jersey Devils marketing goals as well. This is a personal success as well, as I oversaw the creation of each vehicle, helped develop the content plan, and worked closely to establish program as a platform that can be replicated for years to come. 


Halmar x New Jersey Devils x Jeep

In 2016 Jeep became the official vehicle partner of the New Jersey Devils. For this reason, it seemed only fitting that Halmar and the Devils teamed up to create a custom Jeep. The promotion drove over 20k new leads for marketing and showed what's possible when marketing partners collaborate together to make amazing things. The winners were so grateful, they started their own social media account for the vehicle that now has over 6k followers. 



Full video - https://www.facebook.com/NJDevils/videos/vb.78722009582/10155180406019583/?type=2&theater

Full video - https://www.facebook.com/NJDevils/videos/vb.78722009582/10155180406019583/?type=2&theater


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