Halmar x New Jersey Devils

This is a case study in collaborating with partners. The trust that has been established over the past 2 years has grown the business for Halmar and also helped achieve New Jersey Devils marketing goals as well. This is a personal success as well, as I oversaw the creation of each vehicle, helped develop the content plan, and worked closely to establish program as a platform that can be replicated for years to come. 


Halmar x Occ x New Jersey Devils

This project began unceremoniously - put a few logos on a Harley and give it away. But, instead of accepting the brief, I pushed the team to use the partners money smarter, to create more impact, drive more awareness, and create more buzz around both brands. This began the journey of partnering with O.C.C. to create a one-of-a-kind custom Devils x Halmar motorcycle. We documented the entire process and shared it with fans via videos and social posts. Each post drove fans to enter for their chance to win the bike. 


Intro video

MSG Networks Feature